Youtube for Brands Harvard Case Please read below Segment the Market analysis to complete 9 questions
- Youtube for Brands Harvard Case 9-514-048 May 5th 2014
Please read below Segment the Marketanalysis to complete 9 questions. Write short conclusion under each question. See PPT for some help
Segment the Market
The segment of the market for the YouTube services on the basis of the customer characteristics. Different age group customers viewed video on YouTube, so on the basis of the age characteristic of customers defines the market segments of YouTube. The customer age group divided according to some similarity in their preferences and opinions. The market segment of YouTube in the age groups such as 5-10 age group, 11-14 age group, 15-17 age group, 18-34 age group, 35-47 age group, 48-60 age group, and above 60 age customers.
On the basis of these age groups, YouTube should be segmented its markets to easily target the different age group customers in the world. All age group customers are viewed video on YouTube in the worldwide, so on the basis of the market segment through different age group, the company would able to target the large population (Winston, Stevens, Sherwood & Dunn, 2013) . The market segment on the basis of different age group would help the company in decision making process for selecting suppliers for each segment. Moreover, market segment would help the company to take decision related to marketing and target potential customers.
| Segment | Marketing Strategy to reach market segment | Product mix strategy | Pricing strategy | Channel strategy | Promotion strategy |
| 5-10 age group | Use schools, educational institutes, kindergarten and play schools | Games, videos, cartoon videos | Low | Controlled by parents, television | Use print media |
| 11-14 age group | Use television and print media to target them | Study material videos, Games, funny or cartoon related videos | Low | Computer and television | Use print media |
| 15-17 age group | Use television and print media to target them | Study material videos, Games, funny or cartoon related videos | Low | Computer and television | Use print media |
| 18-34 age group | Use social media or online sites | Use music, movies, existing, adult, technology related videos | High | Computer, tablets, and smart phones | Use social media and online sites |
| 35-47 age group | Use social media and print media | Use music, movies, relationship, carrier, technology related videos | High | Computer, tablets, and smart phones | Use social media and print media |
| 48-60 age group | Use print and broadcast media | Use music, movies, health, fitness related videos | Average | Computer, tablets, and mobile | Use print and broadcast media |
| Above 60 age group | Use print and broadcast media | Use funny, fitness related videos | Low | Computer and television | Use print and broadcast media |
* (Marketing strategies: market penetration, market development, diversification, and product development)
2) Select one of the above segments to target and develop the full product mix for that segment (not what the firm is doing but what they should be doing for that segment of the market)
| Target Market | Advertising | Style | Brand | Package | Augmented Product | |
3) How does the above related to the customer’s buying behaviors?
4) Based on the above product strategy how will you price the product? What factors influence your decision?
5) What is your channel strategy for your target market.
| Target Market | Functions Performed by Channel Members | Type of Channel Member? | Level | Intensity | Relationship with Manufacturer | Examples? |
6) How does the above related to the customer’s buying behaviors?
7) What is your promotion mix for your target market
| Target Market | Advertising | Personal Selling | Public Relations | Sales Promotion | How Will you Set your Budget? |
8) How does the above related to the customer’s buying behaviors?
9) Describe the marketing audit (be sure to include measurable objectives)
10) What are the ethical implications of your decisions?
Needs help with similar assignment?
We are available 24x7 to deliver the best services and assignment ready within 3-4 hours? Order a custom-written, plagiarism-free paper
Get Answer Over WhatsApp
Order Paper Now
