WKU MKT220 exam 1

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QUESTION 1

  1. The H&R Block company wants to adopt the marketing concept as a business philosophy. To be consistent with this decision, which of the following philosophies is most appropriate?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 2

  1. The marketing concept affects
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 3

  1. Health Care Systems, Inc. rolls out an innovative nurse-on-call information system available online. The product is not widely accepted because patients don’t see the need for such a service. This situation represents a failure in which aspect of implementing the marketing concept?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 4

  1. Today, establishing long-term, mutually beneficial arrangements in which both the buyer and seller focus on value enhancement through the creation of more satisfying exchanges is known as
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 5

  1. The focal point of all marketing activities is
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 6

  1. When Campbell’s introduced a line of low-sodium soups in response to customer demand, it was following which one of the following philosophies?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 7

  1. During the Industrial Revolution demand for manufactured goods was
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 8

  1. Which of the following statements describes the best use of the Internet by a marketer?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 9

  1. From the 1920s to the 1950s, demand for manufactured goods decreased, leading to the ____ orientation.
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 10

  1. For most firms, the costs of marketing activities consume approximately what portion of the consumer’s dollar?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 11

  1. Which of the following ismost likelyto be an idea marketer?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 12

  1. When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 13

  1. Which of the following companies is thebestexample of a service marketer?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 14

  1. Which of the following is essentially an uncontrollable factor in developing a marketing mix?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 15

  1. Deciding to add gel insoles to its running shoes would be a change in the ____ element of the marketing mix for Nike.
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 16

  1. Consumers buying products online have dramatically affected the ____ variable of the marketing mix.
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 17

  1. The marketing concept focuses on
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 18

  1. Nabisco learned that health-conscious consumers preferred lower fat snack and lower-carbohydrate foods. At the same time, the firm saw sales of such products slumping and was careful not to launch any new varieties of these products for a while. Which of the followingbestdescribes Nabisco’s action?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 19

  1. Which category of income are marketers most interested in?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 20

  1. The 1990 Nutritional Labeling and Education Act directly prohibits
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 21

  1. SiriusXM Radio is concerned about how the increasing use of smart phones will affect the future sales of its satellite radio service. The company decides to gather information about the changing trends in music access and delivery to prepare for this trend. Sirius XM’s process is called
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 22

  1. ____ competitors are themostsignificant to marketers because buyers see the different products of these firms as direct substitutes for each other.
    a.
    b.
    c.
    d.
    e.
2 points

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QUESTION 23

  1. After several children became ill while playing with toys imported from outside the U.S., medical researchers found several illegal chemicals, including lead in the paint. These toys were sold primarily through websites on the Internet. Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children’s toys?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 24

  1. Which of the following actions is illegal?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 25

  1. Consumer confidence and willingness to spend begins to increase during periods of ____, and marketers must remain very flexible to make the necessary adjustments.
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 26

  1. While playing soccer, Bryan suddenly fell and broke his arm. Needing to get to the hospital, he was not only interested in the nearest location, but also the shortest emergency room wait time. He remembered seeing a billboard for The Cleveland Clinic promoting their time-text service where he could call the number GET-TXT-TIME and they would text him the approximate waiting time at the closest three hospital locations. The Cleveland Clinic is providing enhanced service to its patients by capitalizing on which environmental force?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 27

  1. Which of the following statements about self-regulatory programs isfalse?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 28

  1. The FTC can issue a cease-and-desist order, which is an injunction to
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 29

  1. Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 30

  1. Texas rice farmers wish to get their product into the Japanese market but are hindered by a complex maze of regulations imposed by the Japanese government. The farmers aremost likelyto attempt to influence which aspect of the marketing environment?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 31

  1. Which of the following companies would probably bemostinterested in tracking discretionary income levels?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 32

  1. Price discrimination is prohibited by the ____ Act.
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 33

  1. Technology is
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 34

  1. Jennifer is interested in joining Kappa Lambda Iota sorority. She begins to shop at Sarah’s, a local store where the Kappas buy their clothes. She also asks her family for a new car because all the sorority members have new cars. In these instances, Jennifer is influenced by
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 35

  1. Grant Turner makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist’s office, Grant notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Grant viewed the dermatologist as competent, Grant decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences aremost likelyto have affected Grant’s decision?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 36

  1. Mario and his friend have been talking about their love of Bose headphones and speakers. Mario’s friend mentions a consumer report that he read the week before that stated Bose products had higher prices but lower quality than in previous years. Mario thought to himself that perhaps his friend had misread the report, because Bose had always been the best. This perceptual process is known as selective
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 37

  1. As Brianna walks to classes, she selects, organizes, and interprets the sensations she is receiving through her sense organs. Brianna is experiencing the process of
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 38

  1. When Julia goes to the first class of her Operations Management course, she finds out that in addition to the textbook she already purchased, she also needs a copy of the bookThe Goal. At which stage of the consumer buying decision process is Julia?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 39

  1. Which American subculture spends the highest proportion of its income on utilities, footwear, children’s apparel, groceries, and housing?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 40

  1. A major determining factor in deciding which type of problem-solving process should be used depends on the individual’s intensity of interest in a product and the importance of the product for that person. This is known as an individual’s
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 41

  1. After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he’s going to buy them. In what stage of the consumer buying decision process is Eric?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 42

  1. Which of the following buying situations ismostconsistent with routinized response behavior?
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 43

  1. The three major categories of influences on the consumer buying decision process are:
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 44

  1. Justin is purchasing his third car in the past five years. He has been a car enthusiast ever since he was a young boy. Justin likes to spend his free time looking at car magazines, going to car shows, and watching NASCAR. Justin’s interest in cars is referred to as
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 45

  1. The development of a person’s self-concept is a function of
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 46

  1. Perception is a three-step process that involves
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 47

  1. After certain inputs have been selected to reach an individual’s awareness, the next step in the perceptual process is perceptual
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 48

  1. When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 49

  1. Evan has just been hired as a product manager for a major technology firm. Currently, he is making purchases for his new apartment and upcoming job. His purchase of _____ would most likely be done through extended response behavior, while his purchase of ____ would be purchased through limited problem solving behavior.
    a.
    b.
    c.
    d.
    e.
2 points

QUESTION 50

Stacy is going to the store to buy milk and cereal. She willmost likelyuse ____ in her consumer decision-making process.
a.
b.
c.
d.
e.

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