1. The history, development, and growth of the company over time
2. The identification of the company’s internal strengths and weaknesses
3. The nature of the external environment surrounding the company
4. A SWOT analysis
5. The kind of corporate-level strategy that the company is pursuing
6. The nature of the company’s business-level strategy
7. The company’s structure and control systems and how they match its
strategy
8. Recommendations

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