Reflections on Sample SMP Reports

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Description

You have now read 3 well put together fashion-related marketing plans. These were completed by our own LIM MPS candidates over the last year. Here is your chance to reflect on them.  

  1. How do the full marketing plans compare to the proposals first submitted by the students? Which project do you believe turned out more intense in the long run – the designer’s dilemma (either V. Camuto, or Elie Tahari), or Zara’s CSR dilemma?  
  2. What were the strongest sections developed in each of the marketing plans? How do these compare? How are they different? Would you have done something differently?  
  3. Which is your favorite marketing plan?  In what particular did you like about the students’ approaches?    
  4. Which, in your opinion, is the least feasible plan? Why?  

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