Marketing Health Care Services

Review the Aravind case study (attached). With the 5 I’s of marketing in mind, reflect on the health care service provided by the organization and its personnel. In a 4- to 5-page paper, address the following: Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario.

-Inconsistency: Is there consistency in the quality of care?

-Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?

-Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients?

-Interaction with consumers: Is the organization patient-centered or physician-centered?

-Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?

Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations. Note: Within this paper please remember to give examples! You can use the examples described in the case along with any additional examples that you may have to provide depth to the paper.

It is also highly recommended that you use headings (per APA) for the paper and provide a separate section/heading for each of the 5 I’s. Last, a good sound paper should include an introduction and summary/conclusion.

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