Kaplan GB531 unit 3 assignment

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Unit 3 Assignment: Case Study

Read the Harvard Business School case study:A defense of direct-to-consumer prescription drug advertising.This case study focuses on the practical application of advertising in the setting of a specific regulated industry with a critical discussion of varying perspectives.

Write a 3–4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case:

  1. Identification of the Issues
    • Identify the major opportunity/problem faced in this case.
    • Identify the major decisions that need to be made.
  2. External Analysis
    • Evaluate factors outside the organization that should be taken into consideration when making a decision.
  3. Internal Analysis
    • Evaluate factors inside of the organization that should be taken into consideration when making a decision.
  4. Alternatives
    • Select possible alternatives to take advantage of the opportunities or solve the problems identified.
    • Evaluate the strengths and weaknesses of each alternative.
  5. Decisions and Implementation
    • Propose a solution to the problem.
    • Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.

Assignment Checklist:

  • Select possible alternatives to take advantage of the opportunities or solve the problems identified.
  • Evaluate the strengths and weaknesses of each alternative.
  • Defend your choice by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.

Directions for Submitting Your Written Assignment

Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to theUnit 3: Assignment Dropbox.

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Kaplan GB531 unit 3 assignment

/in /by

Unit 3 Assignment: Case Study

Read the Harvard Business School case study:A defense of direct-to-consumer prescription drug advertising.This case study focuses on the practical application of advertising in the setting of a specific regulated industry with a critical discussion of varying perspectives.

Write a 3–4 page paper (plus Cover page and References page and using APA formatting) utilizing the following format to analyze the case:

  1. Identification of the Issues
    • Identify the major opportunity/problem faced in this case.
    • Identify the major decisions that need to be made.
  2. External Analysis
    • Evaluate factors outside the organization that should be taken into consideration when making a decision.
  3. Internal Analysis
    • Evaluate factors inside of the organization that should be taken into consideration when making a decision.
  4. Alternatives
    • Select possible alternatives to take advantage of the opportunities or solve the problems identified.
    • Evaluate the strengths and weaknesses of each alternative.
  5. Decisions and Implementation
    • Propose a solution to the problem.
    • Defend your proposed solution by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.

Assignment Checklist:

  • Select possible alternatives to take advantage of the opportunities or solve the problems identified.
  • Evaluate the strengths and weaknesses of each alternative.
  • Defend your choice by citing information from the case and your textbook or from other knowledge that you have gained from your experience or research; be as specific as possible.

Directions for Submitting Your Written Assignment

Save your Written Assignment in a location and with a name that you will remember. Submit your Written Assignment to theUnit 3: Assignment Dropbox.

Click here to have a similar paper done for you by one of our writers within the set deadline at a discounted…

Needs help with similar assignment?

We are available 24x7 to deliver the best services and assignment ready within 3-4 hours? Order a custom-written, plagiarism-free paper

Get Answer Over WhatsApp Order Paper Now