Where does this program fit in the Harley-Davidson value chain? From a value chain perspective, how does the Rider’s Edge program at Harley-Davidson support the firm’s strategy?

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Problem 3-50

What specific executional cost drivers are important in this business? How should the firm use them to improve its sales rate?

Problem 3-51

Identify the important structural cost drivers for the company and the related strategic issues that it should address to be competitive.

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