Exploring innovation

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attached please find both the book and the questions 
3 questions 

QUESTION 01 – 75 Marks (1000 words)

Develop a social media marketing plan for Easy Lunchboxes.  One which social media should Lester focuses her efforts?  Why?  What specific tactics should she employ in each one of the social media that you recommend?

 QUESTION 02– 12.5 MARKS

Consider the following balance sheet, for easy lunchbox. will the company be able to pay cash to buy an asset with a cost of $200,000 knowing they have $800.000 in retained earnings?

QUESTION 03– 12.5 MARKS

Easy Launch Box recently reported $15,500 of sales, $8,250 of operating costs other than depreciation, and $1,750 of depreciation.  It had $9,000 of bonds outstanding that carry a 7.0% interest rate, and its federal-plus-state income tax rate was 40%.  How much was the firm’s Operating Income (earnings before interest and taxes – EBIT)?

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