All Inclusive Resort

Using the Resort: Conduct a marketing analysis, then make recommendations for changes to their marketing in the final section of the paper.

Paper should have a minimum of 6 references and a minimum of 2000 words.

These are the areas you should focus on:

Importance of tourism in the area

Nature of the business
Current situation
Marketing strategies
Target markets
Market segments
Goals, missions and objectives of the resort
Marketing Mix (four P’s)
Public Relations & sales promotions
7 C’s of effective web site design

Your paper should consist of at least the following six sections:

1. Introduction
2. Nature of Business
3. SWOT Analysis
4. Types of marketing
5. Recommendations
6. References

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