Reputation Management: Week 4 Discussion

The “Tylenol Sabotage” case from the early 1980’s is often recognized as a successful example of responding to an externally-driven incident. Why do you think this might be? Starting from a communication perspective, what is it about the way this sabotage was handled that proved so successful?

What do you think is the most important lesson (or 2) we can take away from Griffin’s analysis of internally-driven incidents (Chapter 7) and why do you feel the way you do?

Required Text: Griffin, A. (2014). Crisis, issues, and reputation management: PR in practice. Kogan Page Limited.