Organizational Behavior Case Study

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Instructions

Case Study Questions

 

Environmental sustainability entrepreneurship is a growing movement focused on increasing the acceptance of more
environmentally friendly consumption patterns. As the trend continues to grow in popularity, government agencies and private

corporations increasingly have more power and influence to support entrepreneurs pushing for positive change. The end goal for
sustainability entrepreneurs is to provide a solution, whether it is a product or a service, that can lead to a healthier and more
equitable future for the environment and populations worldwide.

 

 

  • Dematerialization is an attractive solution to innovating material usage, a disruptive industry to reinvent consumer goods packaging. If you were an entrepreneur willing to work on this project or willing to establish a startup in this industry, what would
    be the necessary steps to do so? Which partnerships would help you and your company establish credibility?  

 

  • In the example provided about Beyond Meat, an entrepreneur could penetrate a market that would seemingly never make way for a plant-based product to become so popular and well-liked. What other product can you think about that has had a similar success story such as this one? How did its marketing strategy contribute to its success?

Minimum five pages without counting title page and references, double space, APA format.

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