STRAYER MKT100 WEEK 9 AND WEEK 10 DISCUSSION

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WEEK 9

“Integrated Marketing Communications and Elements of Promotion Mix” Please respond to the following:

  • Debate It: The majority of promotional activities are deceptive. Provide a rationale for your response.
  • From the simulation, outline three (3) ideas that Achilles’ public relations campaign could use in order to counter the false allegation that the company is involved in using exotic leathers illegally to make formal shoes for women. Justify your response.
  • WEEK 10

“Personal Selling and Sales Objectives” Please respond to the following:

  • Compare and contrast a personal selling experience with buying goods or services online as opposed to at a retail outlet, and explain your preference as a marketer. Provide a rationale for your response.
  • From the simulation, propose key methods that a company may use in order to realistically set its sales objectives. Support your answer with examples of ways in which these proposed methods have worked in the past.

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